Logan Hobson

Creative strategist · Tokyo

Ads that earn their budget.

800+ ads shipped and $3.5M+ in spend in under seven months. I move fast, test new formats first and scale what wins.

Logan Hobson at teamLab Planets in Tokyo
Top ad · last 30 days Active$106,892in Meta ad spend
$3.5M+in ad spend behind my creatives in under 7 months
800+ads written and published
70+ads scaled past $10k in spend
$900k+spent on my ads in a single month

The work

My top ads, by what they spent.

Individual ads I wrote, ranked by spend. Meta only keeps spending on ads that convert.

#1 Live
$200k+in ad spend
Type
Voiceover b-roll
Brief
Iteration
#2 Live
$145k+in ad spend
Type
Voiceover b-roll
Brief
Iteration
#3 Live
$140k+in ad spend
Type
AI talking head
Brief
New concept
#4 Live
$125k+in ad spend
Type
AI stage speech
Brief
Iteration
#5 Live
$90k+in ad spend
Type
AI talking head
Brief
New concept
#6 Live
$85k+in ad spend
Type
Voiceover b-roll
Brief
Iteration
#7
$80k+in ad spend
Type
Pixar-style animation
Brief
Iteration
#8 Live
$75k+in ad spend
Type
Voiceover b-roll
Brief
Iteration
#9 Live
$75k+in ad spend
Type
AI song
Brief
Iteration
Meta Ads Manager: one active ad set with $106,892.48 spent from Aug 18 to Sep 16, 2026
One ad, last 30 days.

How I work

From a blank account to a winning creative.

  1. 01

    Research

    Find what's already winning, in the account and in the market.

  2. 02

    Angles

    Find the belief that has to change, and the mechanism that changes it.

  3. 03

    Hooks & scripts

    Every format, from UGC to AI animation. Hook first.

  4. 04

    Briefs & iteration

    Ship fast, read the data, double down on winners.

Experience

Five years of direct response, now in creative.

Apr 2026 – now

Creative Strategist at a DTC supplement brand

I own concepts end to end, from research to iterations.

$3.5M+spend on my ads in under 7 months
$900k+spend on my ads in one month
350+ads published in the last 60 days
$100k+spent on one ad in 30 days
  • Video-first, from AI talking heads to Pixar-style animation, plus statics.
  • Built my own AI tooling for research, reporting and briefs.
Aug 2026 – now

Coach at Copy Dojo

Review members' ads and scripts on live calls.

Coach & Partner at Copywriting.org

2021 – 2026

Direct Response Strategist & Copywriter at 41Copy

Launches and funnels for 7- and 8-figure brands.

  • Finance Cowboy: $250k launch month, $500k+ after.
  • REAL Advisors (Inc. 5000): 1,000+ challenge registrants.
  • Dougherty Tax: $100k+ from a list under 2,000.
  • BetterWallet: funnel still the control two years later.
2020 – 2024

Co-founder & COO at Rambling Merchant

Imported Japanese crafts to the US.

About

An American in Tokyo, writing cracked ads and staying ahead of trends.

Moved to Tokyo in March 2020, a day before the borders closed. Five years in direct response, then all in on creative strategy in 2026.

I coach in the Copy Dojo, speak N2 Japanese, and do my best thinking in Shinjuku cafés and on the Chuo line.

“[Logan's] creativity, dedication, and attention to detail have really added a unique touch to our brand.”